Your greatest asset is your customer. By getting your credit card into your customers' wallets, you become their first stop when shopping. If you are interested in launching your own store credit card or have receivables of at least one million dollars, RAI is the right partner to help you maximize the value of your customers. Your private label credit card is an advertising billboard in your customer's wallet - it keeps your name top of mind.

Benefits:

• The private label credit card shopper often spends more than five times what any other customer will spend in your stores. You know your private label credit card customers better than any other customers: what they like and how often they shop.
• You can communicate more cost effectively and efficiently with your customers.
• Your credit card puts important "open-to-buy" dollars in your customers' hands that translate into significant incremental sales.
• Access to credit is often a key factor in selecting one store over another-a private label credit card puts credit into your customer's wallet that can only be used in your stores.
• You can convert the fixed cost of operating a credit and collections department into a variable expense when you outsource your credit card program.

The RAI Edge:

• We offer a complete turnkey solution-- We will design customized credit policies and procedures, process credit applications, authorize credit sales, provide customer service, manage billing and collections, fund your sales and help you market to your best customers.
• RAI has special expertise in targeting first-time buyers, creating invaluable customer loyalty. Think about it--everyone remembers their very first credit card.
• Our collection services are tailored to suit your clientele. We take into account who your customers are and base our collection strategies on proven techniques that minimize write-offs without destroying your customer relationships.

For Instance:

Mandee Shops, a regional womens apparel retailer, had a credit card program with another company that, at its peak, accounted for 12% of total sales. The program was so poorly run that the processor approved few credit applications and granted low credit limits. At its best, it was a poor alternate form of payment, with no promotional or marketing value.

RAI took over Mandee's private label credit card program in 1986. The first year, credit card sales more than doubled. Today, their private label credit card sales account for over 35% of total sales. We also implemented an aggressive marketing program, using direct mail and inserts in billing statements.

The program was so successful that management had RAI introduce private label credit cards for their other apparel chain, Annie sez, in 1989. Today, this program also accounts for over 35% of total sales.

"RAI brought our credit card program to a whole new level--creating an invaluable selling and marketing tool for us. They took the time to thoroughly understand our business and created a program that suited our needs perfectly."
- Larry Mandelbaum, Mandee Shops

Can RAI help your business? To define your needs, please click here.